2022年10月28日，在新加坡举办的SWITCH x WAIC新中AI论坛上，商汤科技携手Tech4SDG联合发布了《元宇宙：亚太新经济之路（英文版）》白皮书，探讨了元宇宙如何促进亚太地区乃至全球经济新增长，以及如何在元宇宙时代构建可持续的数字经济发展新生态；同时报告也进一步展示了商汤科技作为领先的人工智能企业，如何赋能元宇宙产业在亚太地区的建设和发展。
October 28, 2022, Singapore – SenseTime today joined hands with Tech4SDG to release the White Paper “Metaverse: The New Economic Road in Asia Pacific” at SWITCH (Singapore Week of Innovation and Technology) x WAIC (World Artificial Intelligence Conference) 2022 held in Singapore. The White Paper addresses how artificial intelligence (AI) technology can boost new economic growth momentum globally and in Asia Pacific while also building an innovative and sustainable ecosystem in the emerging metaverse era. It further demonstrates how SenseTime empowers the construction and development of the metaverse with algorithms and computing power infrastructures.
报告下载
《元宇宙：亚太新经济之路（英文版）》白皮书
商汤智能产业研究院出品
点击阅读原文/公众号后台回复关键词“20221028”/关注商汤科技海外官网首页皆可获取英文版白皮书。
To learn more about metaverse opportunities in APAC and download the White Paper, please reply the keyword "20221028" or click "Read more" to download or browse official website of SenseTime.
白皮书由商汤智能产业研究院出品。白皮书指出，占世界人口60%的亚太地区国家更加重视对元宇宙相关产业的发展规划。麦肯锡预测，到2025年，亚太地区元宇宙投资规模将达到41.65亿美元，占全球投资总额的22.5%。Analysis Group发布的元宇宙报告也显示，截至2030年，元宇宙技术将为全球GDP贡献3万亿美元，其中三分之一将来自于亚太地区。基于权威数据预测，白皮书进一步测算得出，未来十年间元宇宙产业每投入1美元，将会为亚太地区带来3.16美元的经济增长，投资回报比超过3倍。
The White Paper, published by SenseTime's Intelligence Industry Research Institute, points out that Asia-Pacific (APAC) countries, which account for 60% of the world’s population, are paying more attention to industrial development planning related to the metaverse. According to estimates by McKinsey & Company, by 2025, metaverse-related investments will reach USD 4.165 billion in APAC, accounting for 22.5% of total global investments. The Analysis Group forecasts that in the next ten years, metaverse technology will contribute USD3 trillion to global GDP, one third of which will come from APAC. In other words, as discussed in the White Paper, every dollar invested in the metaverse industry will generate a 3-fold economic growth of $3.16 for APAC in the next ten years.
核心基础设施赋能元宇宙
可持续发展
Key Infrastructure Preparedness Ensures the Metaverse’s Sustainable Development
元宇宙的发展离不开相应的基础设施建设，包括引擎基建、算法基建和算力基建。这三大基建是打造“沉浸式、低延迟、融合性”的虚拟世界、生成多样的数字内容和沉浸式体验，并最终在消费和生产领域创造经济价值的关键。
作为领先的人工智能企业，商汤科技通过 SenseMARS 火星混合现实平台降低了世界各地的人们进入元宇宙的门槛。SenseMARS 平台开源开放的开发环境使得 AI、MR 等技术能够广泛应用于各行各业，从而加速了元宇宙产业的发展。白皮书展示了通过AI、MR技术实现沉浸式体验的案例，这些先行性经验是打开亚太地区及全球范围元宇宙创新探索之门的第一步。
1.沉浸式AR之旅
Immersive AR tour
SenseTime transformed the 5-month Riyadh Season into a fest of mixed reality, providing AI business intelligence combined with local attractions for this large-scale carnival to create an immersive experience for tourists. Through AI + AR technologies, visitors enjoyed vivid AR views in a convergence of the virtual and physical worlds.
2.数字人
Digital human
永旺梦乐城（中国）广州新塘与商汤联合打造的超写实型数字人“小糖”在广州永旺商城担任导购员，主要承担购物中心内客服咨询、导航导购等多项服务工作。
SenseTime's Digital Human “Xiaotang” acts as a shopping guide in Guangzhou AEON Mall, helping customers with inquiry services, navigation, shopping guides and other services.
3.虚拟化身
Avatar
为满足用户创建个性化的虚拟化身需求，商汤科技与SNOW联手，在其推出的一款风靡全球的社交应用Zepeto上打造了第一个虚拟捏脸换装方案。用户可以通过拍照识别面部特征，并结合 AI 、AR技术，快速创建出与照片相似的虚拟形象作为基础，再针对面部轮廓和五官进行精细打磨，塑造自己独特的虚拟形象。
In order to meet user’s needs for creating virtual avatars, SenseTime has introduced AI technologies into Snow's avatar application Zepeto. By taking photos to identify facial characteristics and applying AI or augmented reality (AR) technology, users can quickly create a virtual avatar that mirrors the users.
4.AR数字文创
AR-based Digital Content
商汤与敦煌文旅集团旗下敦煌文创品牌合作，围绕“敦煌文创”IP推出的首个NFT数字藏品《千年一瞬-敦煌九色鹿限定数字壁画》。可互动的AR数字文创将物理世界与虚拟现实世界融合，展现了九色鹿的传奇故事，使中华传统文化在当代焕发新的生机与活力。
SenseTime cooperated with Dunhuang Culture to jointly launch the digital collectible for Dunhuang Nine-colored Deer. The exhibit showed the touching legend of the Nine-colored Deer through integrating physical and virtual reality, endowing this traditional treasure with vibrant contemporary vitality.
图：AR数字文创《千年一瞬-敦煌九色鹿限定数字壁画》
白皮书总结到，元宇宙的发展是一个循序渐进的过程，最终目标是彻底打破现实空间与虚拟世界之间的壁垒，让人们可以自由地访问、穿梭在元宇宙中的各种场景。随着人类进入元宇宙发展的早期阶段，技术进步、伦理治理、隐私和数据保护、实体和数字经济系统的整合、行业资源的组织模式等关键因素发挥着至关重要的作用。通过对元宇宙探索的不断深入与应用，商汤科技将致力于支持行业释放创新AI技术的潜力，进一步拓展元宇宙新场景。
The White Paper summarized that the development of metaverse requires a progressive process in order to move towards the ultimate goal of completely breaking the boundaries between reality and virtuality thereby allowing people to freely access and traverse the various scenarios in the metaverse. As we are entering the early stage of metaverse development, key factors such as technological advancement, ethical governance, privacy and data protection, integration of real and virtual economic systems, and organizational models of industry resources play vital roles. With continuous research and applications in exploring the metaverse, SenseTime is committed to supporting the industry to unleash the potential of innovative AI technology and further expand metaverse scenarios.
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